SHARING NEARLY 150 YEARS OF ALOHA

July, 2015 – Hilo Hattie announced today that they have welcomed a crunchy new addition to their Flagship Nimitz location – Diamond Bakery, which has been sharing heartwarming aloha with the people of Hawaii since 1921 with its famous crackers and cookies. 

“Diamond Bakery is one of the oldest Made-In-Hawaii brands,” said Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., “And their mission, like ours, is to share heartwarming aloha with the world so we couldn't be happier to welcome them to our store.”

Diamond Bakery started off as a dream between three Japanese immigrants, Hidegoro Murai, Kikutaro Hiruya and Natsu Muramoto, who all enjoyed baking and had a vision to create Hawaii's first bakery focused on the perfect Hawaiian-made cracker. They named their company Diamond Bakery, after the famous Diamond Head landmark.

“Our most timeless, iconic product line includes Soda Crackers, Graham, Salty, Saloon Pilot, and Royal Creem, along with Ruff ‘N Ready, Coconut, Candy Bead, Coconut Taffy, and Animal cookies,” said Gary Yoshioka President of Diamond Bakery. “We are very excited to partner with Hilo Hattie and expand our audience to include more visitors.”

Diamond Bakery is developing a new premium line of Shortbread Cookies and Fancy Creem Sandwich Crackers that will come in delectable tropical flavors including Original, Lilikoi, Coconut, and Guava. “For our new Fancy Creem crackers we are taking our popular Royal Creem Cracker and nesting a cloud of cream filling between them,” said Yoshioka. “We hope both our Premium Shortbread Cookies and Fancy Creem Sandwich Crackers will be an instant hit and are pleased that Hilo Hattie is going to be among the first local retailers to carry the line.” 

Hilo Hattie invites guests who want to add a little of Diamond Bakery’s signature crunch to their day to stop by the Nimitz flagship store to sample some of its newest products. And for a limited time only, customer can get a FREE snack bag of selected Diamond Bakery cookies with any purchase.

About Diamond Bakery

Diamond Bakery has been Hawaii’s favorite way to snack for over 90 years. What started off as a dream between three Japanese immigrants has grown to become a household name in Hawaii. Diamond Bakery bakes iconic products including Soda Crackers, Royal Creem, Saloon Pilot, Salty, Graham, Animal Crackers, along with Ruff ' Ready, Coconut, Candy Bead, and Coconut Taffy cookies.www.DiamondBakery.com

About Hilo Hattie – The Store of Hawaii

Fifty one years ago, the first Hilo Hattie store was opened on a small stretch of land between Lihue and Kapaa on the island of Kauai and featured aloha shirts with fun, tropical prints. Today, Hilo Hattie is comprised of four stores across the Hawaiian Islands, making them Hawaii’s largest retailer and manufacturer of Hawaii fashions and gifts. Consistently voted by Hawaii residents as “The Best Place for Hawaiian Fashions” since 2001, Hilo Hattie offers the best values, largest selection of Made-in-Hawaii gifts, and a 100% quality guarantee. www.HiloHattie.com.