About Hilo Hattie

From our humble beginnings on the island of Kauai and the International Marketplace in Waikiki, Hilo Hattie has become synonymous with vacation shopping. With our online store and Hilo Hattie stores on Oahu, Maui, Kauai and Hawaii Island, locals and visitors alike can enjoy a wonderful and wide assortment of Hawaiian fashions, gifts, souvenirs, t-shirts, home & beach accessories, beauty products, gourmet foods and stunning island jewelry.


Founded in 1963, Hilo Hattie has grown from one store into a chain of seven stores to become Hawaii’s largest retailer, manufacturer and wholesaler of Hawaiian fashions and gifts.

Voted by Hawaii's residents as "The Best Place for Hawaiian Fashions" for the past 10 years, Hilo Hattie guarantees our shoppers the best values, largest selection of Made-in-Hawaii gifts and a 100% quality guarantee on thousands of Hawaiian products.


Who is "Hilo Hattie?"


Clarissa “Clara” Haili was born on October 28, 1901. She began her career as a School Teacher but it was her singing and dancing that gave her a place in modern history. She popularized the comic hula style with such tunes as “When Hilo Hattie Does the Hula Hop” and “The Cockeyed Mayor of Kaunakakai.” She legally changed her name to Hilo Hattie in 1942.  Clara "Hilo Hattie" Nelson passed away in 1979, leaving behind a legacy carried on by a quality company that understands and illustrates the Aloha Spirit.



Within Hilo Hattie’s Nimitz Flagship store on Oahu is You’ll find an assortment of Hawaiian Coffees, refreshing shaved ice, fruity smoothies and a variety of sandwiches, wraps, salads, pastries, bentos and Nathan’s Hot Dogs!




Our 400XL Aloha Shirt is in the Guinness Book of World Records as "The World’s Largest Aloha Shirt!"
In 1965, Hilo Hattie was known as the "Home of the $3.95 Aloha Shirt!"

The History of Aloha Wear