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March 19, 2011 Contact: Star-nani Peralta

Aloha for Japan Grows

On March 19th, two young ladies walked into our Kihei store with a plain paper bag. Minori Sambe, a Japanese national and the girl who was holding the paper bag is a student at the Maui Academy of Healing Art Massage School and the other girl is a student friend of hers. “They looked like they were bringing lunch for one of the employees” says Jessica Burns, Store Manager, “and she brought her friend to be sure that we understood what she wanted to do. She had heard on KIKU TV that Hilo Hattie was a Red Cross donation site.”

Minori has family in Japan who are safe but were indirectly affected by the Tsunami. She put all of HER tips received from her customers in the bag and her classmates contributed some of their tips as well. It took a little while to empty, straighten, sort and count the money that had been stuffed in the non-descript bag. The grand total donated came to $585.00!

Minori and her fellow students are still collecting more money. On April 6th and 13th from 6pm-9pm, tips collected from massages at the Maui Academy of Healing Art Massage School will be donated to the Red Cross. The public can call the school at 879-4266 to make appointments for those two evenings.

As of March 21st, Hilo Hattie has collected $7,300.00 from customer donations at our eight stores on all islands. Pomare, Ltd. dba Hilo Hattie has donated an additional $2,700.00. A check for $10,000.00 was presented to the American Red Cross for Japan Earthquake & Pacific Tsunami relief efforts during the KHON2 ”Kokua for Japan” telethon on March 23rd.

“We have been touched by the generosity of our employees and customers.”, says Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., parent company of Hilo Hattie. “From students, who probably need the money themselves, to individuals who only gave $1.00, together we have been able to demonstrate Hawaii’s Aloha for Japan. We are humbled to be a convenient donation site for the American Red Cross for Japan Earthquake & Pacific Tsunami relief and we will continue to collect donations until the end of March.”

About Hilo Hattie ~ The Store of Hawaii

Hilo Hattie was founded in 1963 and has grown into Hawaii’s largest retailer, manufacturer and wholesaler of Hawaiian fashions and gifts. Since the company first began, more than 47 million customers have shopped at Hilo Hattie making it one of the most visited shopping attractions in Hawaii. There are eight stores on Oahu, Maui, Kauai and the Big Island, including the new Island Edge by Hilo Hattie, at the Ala Moana Center.

Hilo Hattie offers Hawaii’s largest selection of Hawaiian fashions, gifts, souvenirs, t-shirts, home and beach accessories, beauty products, gourmet foods and stunning Island jewelry. Hilo Hattie also guarantees its shoppers the lowest prices on thousands of Hawaiian products. Hilo Hattie was voted by Hawaii residents as the “Best Place for Hawaiian Fashions” for the past eight years. For more information, call (808) 535-6500, (800) 233-8912 or visit www.HiloHattie.com.