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May 10, 2011 Contact: Star-nani Peralta

Celebrating the "Aloha Shirt"

Lots of wonderful memories and fun times as the Honorable Neil Abercrombie, Governor of the State of Hawaii, proclaimed the year 2011 as the "75th Anniversary of the Aloha Shirt". The Governor reminded all that the Aloha Shirt is an integral part of Hawaii’s history and of its bright future. The proclamation was unveiled at Ala Moana Center’s Island Edge by Hilo Hattie store on the evening of May 7, 2011. In attendance were local fashion designers, authors, crafters, jewelers, manufacturers, members of the press and customers who support local small business.

Cute and playful hula girls danced to the music of Elvis Presley, who popularized the Aloha Shirt in his movie "Blue Hawaii". Star Kalahiki with Kit Ebersbach, played seductive exotica jazz music and everyone dressed in stylish Aloha attire. The theme of the evening was "Holo Holo Down Memory Lane" to commemorate the colorful history of the iconic Aloha Shirt.

During the evening, Jan Nagano, from Hana Hou! Magazine announced an "Aloha Shirt Design Competition"; a call for designers from all over the world to submit their entries. An esteemed panel of judges will be assembled to judge the contest with details to be announced shortly. Other sponsors of this event will include the Kahala Hotel and Resort, Ala Moana Center, Hawaiian Airlines and Hilo Hattie.

Dale Hope author of "The Aloha Shirt" book and revered expert on the subject provided insight into the development of the garment industry in Hawaii and stressed that it is important to place emphasis on our industry once again including the launch of an "Aloha Shirt" stamp issued through the United States Postal Service and an "official" Aloha Shirt Museum.

"Hilo Hattie is pleased to have created an Aloha Shirt Museum that is currently housed at our flagship store on Nimitz Highway." says Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., parent company of Hilo Hattie. "We have recently procured four vintage Aloha Shirts from Dale Hope that will compliment the collection, along with the Governor’s Proclamation. It is our intention to share this museum with the public through various venues throughout the State of Hawaii in 2011."

About Hilo Hattie ~ The Store of Hawaii

Hilo Hattie was founded in 1963 and has grown into Hawaii’s largest retailer, manufacturer and wholesaler of Hawaiian fashions and gifts. Since the company first began, more than 47 million customers have shopped at Hilo Hattie making it one of the most visited shopping attractions in Hawaii. There are eight stores on Oahu, Maui, Kauai and the Big Island, including the new Island Edge by Hilo Hattie, at the Ala Moana Center.

Hilo Hattie offers Hawaii’s largest selection of Hawaiian fashions, gifts, souvenirs, t-shirts, home and beach accessories, beauty products, gourmet foods and stunning Island jewelry. Hilo Hattie also guarantees its shoppers the lowest prices on thousands of Hawaiian products. Hilo Hattie was voted by Hawaii residents as the “Best Place for Hawaiian Fashions” for the past eight years. For more information, call (808) 535-6500, (800) 233-8912 or visit www.HiloHattie.com.