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For Immediate Release                                            

August 26, 2013                                                           






For the entire month of September 2013, Hilo Hattie will partner with the Hawaii Food Bank in helping to feed Hawaii’s hungry.  September is Hunger Action Month and orange is the color of hunger awareness.  Hilo Hattie will donate a portion of the proceeds from selected Orange-colored aloha shirts sold during the month of September 2013 to the Hawaii Food Bank to help raise awareness and assist them in their efforts to feed the people of Hawaii.


Last year the Hawaii Foodbank distributed over 13.4 million pounds of food, including 4.2 million pounds of fresh produce to help feed 183,500 different people in need statewide.  The Hawaii Foodbank has served the people of Hawaii for 28 years. Whether feeding the needy or distributing emergency food to survivors after Hurricane Iniki, the Hawaii Foodbank has been there to help rebuild lives and give hope for a better tomorrow.


September is Hunger Action Month, when the Feeding America nationwide network of foodbanks unites to urge individuals to take action in their communities.  On September 5th, “Go Orange for Hunger Day,” the foodbank networks kick off their month-long effort to turn the nation orange in support of hunger relief. 


“Where we live and work, this is our family.  Giving back to the community, to our ohana, is an important part of our business,” says Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., “With a portion of all proceeds from the sales of selected orange-colored aloha shirts and merchandise, we are able to help take care of our ohana.  It’s the right thing to do.”



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About Hilo Hattie ~ The Store of Hawaii

Fifty years ago, the first Hilo Hattie store was opened on a small stretch of land between Lihue and Kapaa on the island of Kauai and featured aloha shirts with fun, tropical prints.  Today, Hilo Hattie is comprised of seven stores throughout the Hawaiian Islands and features their products online at HiloHattie.com making them Hawaii’s largest retailer, manufacturer and wholesaler of Hawaiian fashions and gifts. Voted by Hawaii’s residents as “The Best Place for Hawaiian Fashions” since 2001, Hilo Hattie offers the best values, largest selection of Made-in-Hawaii gifts and a 100% quality guarantee. 

Come enjoy a wide assortment of Hawaiian fashions, gifts, souvenirs, t-shirts, home accessories, gourmet foods and island jewelry at Hilo Hattie ~ The Store of Hawaii.  Sharing Aloha since 1963!  For more information, call (808) 535-6500, (800) 233-8912 or visit www.HiloHattie.com.



About the Hawaii Foodbank

The Hawaii Foodbank is the only nonprofit 501(c)3 agency in the state of Hawaii that collects, warehouses and distributes mass quantities of both perishable and non-perishable food to 250 member agencies as well as food banks on the Big Island, Maui and Kauai.

The Hawaii Foodbank forms a vital link between the food donors and our member agencies by providing services in collecting, sorting, salvaging and distributing food. The Hawaii Foodbank also supports its member agencies through financial and educational assistance. For more information, visit www.hawaiifoodbank.org.


About Hunger Action Month

The goal of Hunger Action Month is to mobilize the public to act on behalf of Feeding America and our food bank network. It is our opportunity to create a movement throughout September that has a real and lasting impact on our mission to help end hunger in America.

This September, join Feeding America and Together, We Can Solve Hunger™. As individuals, charities, businesses and government, we all have a role to play in getting food to those in need.

For more information and ideas on how to be involved in the fight against hunger, visit www.feedingamerica.org/get-involved/hunger-action-month.aspx/


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Tanya Ventar

Hilo Hattie

Sales & Marketing

Public Relations & Media

Ph: 808-535-6637