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January 25, 2011 Contact: Star-nani Peralta

Mamo Expands Into Exciting New Product Lines

Savvy clients, who enjoy Mamo Howell’s subtle mixture of fashion couture and island culture in clothing, can now enjoy Mamo’s new lifestyle products for the home.

In 1978, Mamo began marketing a baby blanket that she designed after her fashion years in New York and Paris. For three years, this was the only product of her one-man company. Mamo’s grandmother and mother were quilters and this was the inspiration for the design of “Kihei Pili by Mamo”. This original blanket has been recently recreated by Mamo and is now available for future generations to enjoy and can be purchased at all Hilo Hattie stores. 

For the kitchen, Mamo has launched new Hawaiian aprons, potholders and oven mitts, all in exclusive Mamo Howell floral prints. Mamo’s unique designs are also reflected in her four new contemporary mugs that are individually gift boxed. And for the environmentally fashion conscious, there are now insulated cooler bags in six classic quilt patterns in eye catching colors. Additional products will be continually added throughout 2011 to complement her new Mamo Howell line of products for the home.

“Hilo Hattie is honored to exclusively develop, manufacture and sell this new Mamo Howell line of products,” says Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., parent company of Hilo Hattie. “For over 20 years, Mamo has been an iconic local name in the Hawaii marketplace and we are pleased to assist in the expansion of her brand and product mix.

A new spring release of the Mamo clothing line for men, women and children is being created and will soon be available at all Hilo Hattie stores on all islands, including Island Edge by Hilo Hattie at the Ala Moana Center and online at HiloHattie.com.

Mamo Howell’s fashions and her new home products will also be offered for wholesale with select retail partners in the United States and Canada. International distribution will also be available.


About Hilo Hattie ~ The Store of Hawaii

Hilo Hattie was founded in 1963 and has grown into Hawaii’s largest retailer, manufacturer and wholesaler of Hawaiian fashions and gifts. Since the company first began, more than 47 million customers have shopped at Hilo Hattie making it one of the most visited shopping attractions in Hawaii. There are eight stores on Oahu, Maui, Kauai and the Big Island, including the new Island Edge by Hilo Hattie, at the Ala Moana Center. Hilo Hattie offers Hawaii’s largest selection of Hawaiian fashions, gifts, souvenirs, t-shirts, home and beach accessories, beauty products, gourmet foods and stunning Island jewelry. Hilo Hattie also guarantees its shoppers the lowest prices on thousands of Hawaiian products. Hilo Hattie was voted by Hawaii residents as the “Best Place for Hawaiian Fashions” for the past eight years. For more information, call (808) 535-6500, (800) 233-8912 or visit www.HiloHattie.com.