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January 10, 2011 Contact: Star-nani Peralta

Wyland Joins the Hilo Hattie Family of Brands

Wyland’s powerful and serene paintings are probably the most recognized aquatic artwork around the world. He is internationally recognized as a wildlife conservationist, accomplished painter, sculptor, photographer and author.

Wyland’s images will influence a new line of merchandise that will be developed, manufactured and sold in all Hilo Hattie stores, including Island Edge by Hilo Hattie and online at HiloHattie.com. The product line will include clothing for men, women and children and an extensive collection of stationary products, photo albums, calendars, home décor, kitchen products and other gift items. Gift items will include prepackaged gourmet and fine food, bed, bath and beauty products, luggage and outdoor décor bearing Wyland images.

"The sea and ocean wildlife are such an important part of island life in Hawaii, that we are extremely proud to partner with Wyland to present this new line of products," says Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., parent company of Hilo Hattie. "We welcome Wyland’s new line of fashions and gifts to our family of inhouse name brands including Hilo Hattie, Mamo Howell, Kim Taylor Reese, Koa Road, Coconut Moon, Fresh H2O and Hula Doll. In addition, shoppers will find over a dozen other labels such as Royal Hawaiian Creations, Tori Richards, Iolani Sportswear, Go Barefoot, HIC, Bamboo Cay and Mr. Hawaii."

This new product line will also be offered for wholesale with select retail partners in the United States and Canada. International distribution will also be available.


About Hilo Hattie ~ The Store of Hawaii

Hilo Hattie was founded in 1963 and has grown into Hawaii’s largest retailer, manufacturer and wholesaler of Hawaiian fashions and gifts. Since the company first began, more than 47 million customers have shopped at Hilo Hattie making it one of the most visited shopping attractions in Hawaii. There are eight stores on Oahu, Maui, Kauai and the Big Island, including the new Island Edge by Hilo Hattie, at the Ala Moana Center. Hilo Hattie offers Hawaii’s largest selection of Hawaiian fashions, gifts, souvenirs, t-shirts, home and beach accessories, beauty products, gourmet foods and stunning Island jewelry. Hilo Hattie also guarantees its shoppers the lowest prices on thousands of Hawaiian products. Hilo Hattie was voted by Hawaii residents as the “Best Place for Hawaiian Fashions” for the past eight years. For more information, call (808) 535-6500, (800) 233-8912 or visit www.HiloHattie.com.

To learn more about Wyland, please visit www.wyland.com