March 23, 2017

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Spring Is Officially Here! Dress Appropriately.


March 20th marked the arrival of spring. We want you to welcome it in style – Hilo Hattie style to be exact! There’s nothing like our Men’s and Women’s signature Aloha Wear to breathe new color and new life into your wardrobe. To make it even easier for you to start fresh, we’re offering a free beach towel ($10.99 value) with any order of $60 or more!

 SHOP NOWSpring Is Here

Offer expires on 11:59 pm HST on March 30, 2017. Offer does not apply to prior purchases or orders placed through our retail stores. Please enter promo code during checkout to select your free beach towel design. Other discounts and promotions do not apply. Offers only valid at  

March 21, 2017

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Joao OppenheimMarch 2017 –Hilo Hattie, The Store of Hawai‘i, has welcomed a wide variety of new products this spring, ranging from women’s dresses and men’s polos, to tee-shirts and tote bags, to cookies, crackers, and coconut pudding mix. Now they are especially pleased to welcome a new member to the ohana. 

“All of us at Hilo Hattie extend our warmest Aloha to Joao Oppenheim,” said Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd. “Joao will be replacing our current Director of Sales and Marketing, Richard Yoo, who will be leaving us in a few months to return to Korea.”

Originally from Brazil, Mr. Oppenheim has an international business background that has taken him to Florida, California, Sao Paulo, and finally – back to Hawai‘i, which is where he received his Bachelor of Arts degree in International Trade and Finance from Chaminade University. 

“I have lived and worked all over the world, but there is no place like Hawaii,” said Mr. Oppenheim. “I couldn’t be more excited to join the team and be a part of an iconic Hawai‘i brand.” 

In addition to speaking four languages, Mr. Oppenheim brings a diverse and welcome sales background to the retailer. “Joao has expertise in a wide range of disciplines including shipping, freight forwarding, logistics, and business operations,” said Mark Storfer, COO of Hilo Hattie. “We are very fortunate to have someone of his caliber on our team.” 

In his spare time Mr. Oppenheim devotes himself to world-championship water polo, a sport he has coached at Kamehameha Schools. How has it helped him in today’s competitive business environment? “You could say I’m an expert in keeping my head above water,” joked Mr. Oppenheim.

About Hilo Hattie – The Store of Hawaii

Fifty-four years ago, the first Hilo Hattie store was opened on a small stretch of land between Lihue and Kapa‘a on the island of Kaua‘i. It featured aloha shirts with fun, tropical prints. Today, Hilo Hattie is comprised of three stores across the Hawaiian Islands making them Hawai‘i’s largest retailer and manufacturer of Hawai‘i fashions and gifts. Voted by Hawai‘i residents as “The Best Place for Hawaiian Fashions” since 2001, Hilo Hattie offers the best values, largest selection of Made-in-Hawaii gifts, and a 100% quality guarantee.

March 16, 2017

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Save Some Green This St. Patrick’s Day.

Free Shipping With $100 Spend

Spend $100 And Your Order Ships Free.

This Saint Patrick’s Day you’re in luck if you’re looking for some island-inspired aloha wear to help you celebrate the day in true Hawaiian style. From Made-In-Hawaii Tropical Jungle Round Neck tops for her, to Petro Aloha Polo shirts for him, plus Hawaiian cookies, Diamond Bakery crackers, and island gifts, we’ve got everything you need to make this a truly festive occasion. We hope the luck of the Irish will be with you all year, but free shipping ends 3/23/17.
Offer expires on 11:59 pm HST on March 23, 2017. Offer does not apply to prior online purchases or orders placed through our retail stores. Free shipping is valid on orders over $100. Free shipping only valid in the U.S.A. Other discounts and promotions do not apply. Offer only valid at
March 02, 2017

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The Ratio For Happiness: Sixty-Ten.

Hilo Hattie Aloha Fashions

Spend $60 On

And Get $10 Off.

You pick anything on our website, including brand new arrivals like our men’s aloha polo shirts, Diamond Bakery snacks, and NOH Hawaiian Seasoning Salt – or old favorites including matching prints, mu‘u mu‘mus, and classic men’s aloha shirts – and when you spend $60 on merchandise we’ll take $10 off.

Promo Code: GET10OFF
Offer Valid: Now-3/9/17


*Offer expires on 11:59 pm HST on March 9, 2017. Offer does not apply to prior purchases or orders placed through our retail stores. Other discounts and promotions do not apply. Offers only valid at

February 19, 2017

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Elect To Save Big On President’s Day.

2 Days Only. Take 25% Off Sitewide*!

Here’s one election where everybody comes out a winner. Whether you have a taste for food items or frilly tops, sarongs or sunglasses, sterling silver jewelry or island-inspired souvenirs, now is the time to save big. Don’t wait – you only have one day to fill your cart without emptying your wallet.
Promo Code: ELECT25
Offer Valid: Now-2/21/17
*Offer expires on 11:59 pm HST on February 21, 2017. Offer does not apply to prior purchases or orders placed through our retail stores. 25% off does not apply to gift cards or shell leis, fresh flowers, fresh fruit, jewelry with the exception of Maui Divers which is included into the sale, or sunglasses. Other discounts and promotions do not apply. Offers only valid at
February 16, 2017

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You’ve Got Your Luau In The Bag.

Luau Kit

Introducing NOH Food’s Luau Kit.

Here’s just about everything you need to cook up a luau for four in one convenient kit. Long rice, poke mix, Hawaiian seasoning salt, coconut haupia mix and coconut milk, Hawai‘i iced tea mix, and a handy recipe book. All from our partners at NOH Foods of Hawai‘i. Hula lessons not included.

Click Here To View Poke Recipes 

February 16, 2017

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Poke Recipe

Make 3 different kinds of poke using 3 Noh Foods products: Ahi Poke, Tako Poke and Salmon Poke all available right here at  

Salmon Poke

  • Noh BBQ Sauce

  • Salmon, Cubed

  • Green onions for garnish

  • Hawaiian Salt

  • sour cream drizzle optional

Tako Poke

  • 1/2 lb cooked slice tako (octopus)

  • Noh Hawaiian Hot Sauce to taste

  • 1/2 teaspoon sesame oil
  • green onions for garnish

Ahi Poke

  • 1 package of Noh Poke Mix

  • 1 lb ahi, cubed

  • 2 tablespoons sesame oil


Salmon Poke
Cube salmon, add bbq sauce, salt and green onions for garnish. Mix and serve!

Tako Poke
Slice cooke tako, mix with Noh hot sauce and garnish with green onions. Thats it!

Ahi Poke
Cube ahi, soak ogo in bowl of water for 1 minute. Chop ogo, add contents of poke mix and ogo, sesame oil and mix. Serve!

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