News

April 17, 2018

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Aloha Wear. Where Did It All Start?

Aloha Wear has spread throughout the world. Colorful shirts, sundresses and muumuu have become favorite warm-weather clothing in points from Minnesota to Osaka and beyond. The story of this casual attire began with the introduction of soft fabrics to replace the stiff kapa cloth of the Hawaiian people. Soon after, Missionaries influenced the native people to ‘cover up’ and the style of dress changed. Finally, with the influx of immigrants from Asia, consumers desired to wear colorful prints and textures from Japan. After WWII, as travel to Hawai‘i increased, so did its ‘export’ of Aloha wear throughout the world.

Watch The History Of Aloha Wear Video

April 10, 2018

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Another Merrie Monarch!

Tens of thousands gathered around the Edith Kanakaole Stadium in Hilo this week to commemorate the 55th Merrie Monarch Festival which ran from April 1st – 7th. The festival brings together the best hula dancers from all the islands who strive to perpetuate the history and unique culture of Native Hawaiians. It is through this festival that a sense of cultural pride is manifested and felt throughout the streets of Hilo – celebrating Hawaiian language, arts, music and crafts. 

The highlight of the festival is a three-day hula competition that features hula hālaus from across the state to perform both ancient style dances known as hula kahiko and modern style dances know as hula ‘auana. Among the criteria that judges used to score the hālaus were the adornments, expression, interpretation, posture, precision, hand gestures, foot and body movements, authenticity of costume and overall performance. Maui’s Hālau Na Lei Kaumaka O Uka under the direction of Kumu Nāpua Greig had the highest combined score of 1,200, taking home the overall title in the 2018 in the 2018 Merrie Monarch Hula Competition.

This year, twelve graceful wahine hula dancers took the stage to compete for the prominent title of Miss Aloha Hula – each contest performed hula kahiko, hula ‘auana and oli. Maui girl, Shalia Kapuau‘ionalani Kikuyo Kamakaokalani from Hālau Na Lei Kaumaka O Uka, captured the hearts of the judges and swept the stage with a score of 1,130 points.

Hilo Hattie’s beginnings were also fostered at the Merrie Monarch Festival. At the 1971 festival,  infamous Hawaiian entertainer, Clarissa Haili aka Hilo Hattie, allowed for her name to be used on a new clothing line that became known known as the Hilo Hattie retail chain.

The Merrie Monarch Festival cultivates the pride and determination of Native Hawaiians, drawing together a network of talented dancers, kumu hula, researchers and professors of Hawaiian studies committed to perpetuating Hawaiian history and culture.

 

Photo Provided By: www.merriemonarch.com

January 11, 2018

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We're Throwing in the Towel

Spend $60 and get a towel or scarf for free. 
Promo Code for Towel: TOWEL60
 Promo Code for Scarf: SCARF60

Offer valid from 1/11/18 to 1/17/18.
Simply add product to cart, and select one of the two codes.
Offer expires on January 17th, 2018 at 11:59 PM HST. Free gift with $60 purchase may not be used with any other offer or promo code. Offer does not apply to prior purchases or orders placed through our retail stores. This offer is valid only at HiloHattie.com.
January 04, 2018

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Happy New Years!

Buy Any Aloha Wear Product, Get Another 50% Off.
No Promo Code: Simply add two eligible products to your cart.
Offer valid from 1/4/18 to 1/10/18.
Offer expires on January 10th, 2018 at 11:59 PM HST. Buy one, get one 50% offer only applies to men's, women's, and children's aloha wear. No other product, including T-shirt’s and sweatshirts, may be used in conjunction with this offer. Offer does not apply to prior purchases or orders placed through our retail stores. This offer is valid only at HiloHattie.com.
December 28, 2017

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A Not So Winter Wonderland

Get free shipping on orders $100 or more. 

APPLY DISCOUNT

Promo Code: FREESHIP
Offer valid from 12/28/17 to 1/3/18. 
Free shipping offer expires on January 3rd, 2018 at 11:59 PM HST. Offer does not apply to prior purchases or orders placed through our retail stores. Free shipping offer is only valid for US addresses and orders $100 and above. Other discounts and promotions do not apply. This offer is valid only at HiloHattie.com.
 
December 21, 2017

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Winter Days, Sunny Fashions

Winter might visit the islands, but summer is here to stay. Brighten your day with the tropical colors and dreamy patterns of Hilo Hattie.
Take 30% off our Women's Collection.
Promo Code: WAHINE30
Offer valid from 12/21/17 to 12/27/17.
30% off discount ends on December 27, 2017 at 11:59 PM HST. Offers do not apply to prior purchases or orders placed through our retail stores. 30% off discount applies only to products in the Women's collection. This offer does not include Sarongs, Bags & Totes, Sunglasses, and Shoes. Other discounts and promotions do not apply. This offer only valid at HiloHattie.com.
December 14, 2017

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Gifts That Keep On Giving

Take 30% off our Men's Aloha Shirts.
 

APPLY DISCOUNT


Or use promo code ALOHA30 at checkout.

Offer valid from 12/14/17 to 12/20/17.
30% off discount ends on December 20, 2017 at 11:59 PM HST. Offers do not apply to prior purchases or orders placed through our retail stores. 30% off discount applies only to products in the Men's Aloha Wear collection. This offer does not include t-shirts. Other discounts and promotions do not apply. This offer only valid at HiloHattie.com.
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