April 21, 2017

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New Arrivals: It’s A Wrap.

New Island Arrivals Colorful New Sarongs & More,

Now In Stock.

The bright colors of spring have just arrived at Hilo Hattie. From over a dozen different sarongs to festive aloha shirts, and Hawai‘i-themed calendars to vintage print coasters, we have a bumper crop of new arrivals to add a dash of island-inspired vitality to your day. Don’t wait, they won’t last long.

Shop New Arrivals 

April 18, 2017

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What’s Better Than Toasted Coconut Coffee?

toasted coconut kona coffee

Buy One Bag, Get One 50% OFF.

Nothing helps you ease into the morning like the rich, smooth taste of Kona coffee. And there’s nothing like toasted coconut to add that touch of the tropics. What could be better than Hilo Hattie’s own 10% Kona blend with buttery-sweet coconut notes? Getting a bag for half off when you buy a bag at our regular low price of just $7.99. Start your day off right.

Offer Valid Now - 4/30 or While Supplies Last! 

Shop Now

Offer expires on 11:59 pm HST on April 30, 2017 or while supplies last. Offer does not apply to prior purchases or orders placed through our retail stores. Other discounts and promotions do not apply. Offers only valid at  
April 13, 2017

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Why Do You Think They Call It Fif-Tee?

Spend $50 Get A Free Tee-Shirt.

While Hilo Hattie is best known for our aloha wear, including women’s dresses, blouses and tops, and men’s aloha shirts, we’ve always had a soft spot for Tee-Shirts. Not to mention some of the softest Tee-Shirts period. Of course we also have a soft spot for our customers, which is why when you spend $50 you’ll get a free men’s Tee —printed right here in Hawai‘i – in your choice of either black or gray.
easter promo codes
Enter The Promo Code Below During Checkout To Select Your Free Shirt Color & Size. Offer Valid Now - 4/20/17
April 06, 2017

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Wait A Minute Mr. Postman.

Free Shipping Free Shipping With $100 Spend.

You know what Hilo Hattie customers really love? Chocolate Mac Nuts. Kona Coffee. Yellow Hibiscus Floral Short Piped Neck Dresses. Aloha Shirts. And hundreds of other Hawai‘i-inspired products – just take a look at the glowing review on the bottom of our home page for inspiration. Then, spend a hundred dollars and we’ll pay shipping anywhere in the U.S.A.

Offer Valid: Now-4/13/17


Offer expires on 11:59 pm HST on April 13, 2017. Offer does not apply to prior online purchases or orders placed through our retail stores. Free shipping is valid on orders over $100. Free shipping only valid in the U.S.A. Other discounts and promotions do not apply. Offer only valid at

March 30, 2017

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The Arrival Of Spring Never Looked Better.

Spring Savings At Hilo Hattie

Everything For Kids Is 30% Off.

Blue skies. Warm weather. Blooming flowers. What sounds a lot like a typical day in Hawai‘i is the hotly anticipated arrival of spring elsewhere. To celebrate, Hilo Hattie is offering 30 percent off everything for keiki. From Hawaiian shirts to matching cabana sets for boys, and sundresses to rompers for girls, we’ve got you – and your kids – covered.



Offer expires on 11:59 pm HST on April 6, 2017. Offer does not apply to prior purchases or orders placed through our retail stores. Other discounts and promotions do not apply. Offers only valid at

March 23, 2017

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Spring Is Officially Here! Dress Appropriately.


March 20th marked the arrival of spring. We want you to welcome it in style – Hilo Hattie style to be exact! There’s nothing like our Men’s and Women’s signature Aloha Wear to breathe new color and new life into your wardrobe. To make it even easier for you to start fresh, we’re offering a free beach towel ($10.99 value) with any order of $60 or more!

 SHOP NOWSpring Is Here

Offer expires on 11:59 pm HST on March 30, 2017. Offer does not apply to prior purchases or orders placed through our retail stores. Please enter promo code during checkout to select your free beach towel design. Other discounts and promotions do not apply. Offers only valid at  

March 21, 2017

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Joao OppenheimMarch 2017 –Hilo Hattie, The Store of Hawai‘i, has welcomed a wide variety of new products this spring, ranging from women’s dresses and men’s polos, to tee-shirts and tote bags, to cookies, crackers, and coconut pudding mix. Now they are especially pleased to welcome a new member to the ohana. 

“All of us at Hilo Hattie extend our warmest Aloha to Joao Oppenheim,” said Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd. “Joao will be replacing our current Director of Sales and Marketing, Richard Yoo, who will be leaving us in a few months to return to Korea.”

Originally from Brazil, Mr. Oppenheim has an international business background that has taken him to Florida, California, Sao Paulo, and finally – back to Hawai‘i, which is where he received his Bachelor of Arts degree in International Trade and Finance from Chaminade University. 

“I have lived and worked all over the world, but there is no place like Hawaii,” said Mr. Oppenheim. “I couldn’t be more excited to join the team and be a part of an iconic Hawai‘i brand.” 

In addition to speaking four languages, Mr. Oppenheim brings a diverse and welcome sales background to the retailer. “Joao has expertise in a wide range of disciplines including shipping, freight forwarding, logistics, and business operations,” said Mark Storfer, COO of Hilo Hattie. “We are very fortunate to have someone of his caliber on our team.” 

In his spare time Mr. Oppenheim devotes himself to world-championship water polo, a sport he has coached at Kamehameha Schools. How has it helped him in today’s competitive business environment? “You could say I’m an expert in keeping my head above water,” joked Mr. Oppenheim.

About Hilo Hattie – The Store of Hawaii

Fifty-four years ago, the first Hilo Hattie store was opened on a small stretch of land between Lihue and Kapa‘a on the island of Kaua‘i. It featured aloha shirts with fun, tropical prints. Today, Hilo Hattie is comprised of three stores across the Hawaiian Islands making them Hawai‘i’s largest retailer and manufacturer of Hawai‘i fashions and gifts. Voted by Hawai‘i residents as “The Best Place for Hawaiian Fashions” since 2001, Hilo Hattie offers the best values, largest selection of Made-in-Hawaii gifts, and a 100% quality guarantee.

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