Aloha Wear. Where Did It All Start?
Aloha Wear has spread throughout the world. Colorful shirts, sundresses and muumuu have become favorite warm-weather clothing in points from Minnesota to Osaka and beyond. The story of this casual attire began with the introduction of soft fabrics to replace the stiff kapa cloth of the Hawaiian people. Soon after, Missionaries influenced the native people to ‘cover up’ and the style of dress changed. Finally, with the influx of immigrants from Asia, consumers desired to wear colorful prints and textures from Japan. After WWII, as travel to Hawai‘i increased, so did its ‘export’ of Aloha wear throughout the world.
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