January 23, 2023


In the beautiful islands of Hawai‘i, the concept of mālama holds a special significance. Mālama means "to take care of, to tend, to protect, to preserve." It is a value that is deeply embedded in the culture and traditions of the Hawaiian people.

For Hawaiians, mālama is about more than just protecting the environment. It is about understanding and respecting the interconnectedness of all living things, and about recognizing our own personal responsibility to care for and preserve the natural world around us.

The concept of mālama is closely tied to the traditional Hawaiian value of kuleana, which refers to an individual's personal responsibility to their community and the environment. In the context of mālama, this means taking care not only of the land and water, but also of the plants, animals, and people that make up our communities.

In today's world, the importance of mālama has taken on even greater significance. Climate change and other environmental challenges are threatening the health and wellbeing of our planet, and it is up to each and every one of us to do our part to protect and preserve the natural world for future generations.

Whether you live in Hawai‘i or anywhere else in the world, we can all learn from the concept of mālama and strive to live more sustainably and to protect the environment. By making simple changes in our daily lives, such as using reusable bags, reducing our energy consumption, and supporting environmentally-friendly products, we can all play a role in preserving the natural world and creating a brighter, more sustainable future for all.