What Is Fukubukuro?

January 04, 2019

What Is Fukubukuro?

Hau'oli Makahiki Hou – Happy New Year from the Hilo Hattie ‘Ohana! There is a Japanese New Year retail tradition in which merchants/stores will make “lucky” grab bags filled with random components – selling them for a highly discounted price. This tradition is called Fukubukuro and the fuku comes from the Japanese saying that "there is fortune in leftovers" (残り物には福がある).

Not much is known about the origin of this Japanese tradition other than it was started by department stores as a way to look more desirable during the New Year. Typically, during New Year’s retail stores would fill lucky bags with items that could cost $20 but be worth $40 – the commodity of the bags are the surprises that are inside! It is known for being a game of chance as not every bag will be guaranteed to have exceptional items. This year, Hilo Hattie will be participating in a Fukubukuro event! Packing irresistible island goodies at the best prices of the year, so get your shopping on this in the New Year and may the odds be in your favor!

To celebrate Fukubukuro, spend $50 or more and receive your choice of a FREE Limited Edition Oven Mitt Set in the color of your choice! While supplies last, so act quickly.

Choose Your Free Oven Mitt Set!
Use Code At Checkout.
Limited To One Per Customer.